
DirecTV
®.

SERVICES: New Television Service Branding, Marketing, Naming and Identity, On-Air Branding, User Interface and Navigation, Advertising and Promotion.




Creating household brand names has been a big part of Sullivan's career. When DirecTV needed a brand that was built to impress and last - they knew where to go. Today, the DirecTV brand is one of the most recognized names around the world.
From the logo to the on-air identity, from
the screen navigation to the unique
spelling of the name... DirecTV is a
world class brand that has the look, style
and feel of the leader it has become.

![]() |
---|
![]() |
![]() |
![]() |
marketing

Call us for a free webinar
Get in touch and we'll tell you all the rest.

Los Angeles | New York

our services
-
Market Research
-
Geographic Analysis
-
Competitive Analysis
-
Comparative Pricing Analysis
-
Demographic Studies
-
Focus Groups
-
Audience Analysis
-
Positioning Strategy
-
Competitve Reseach
-
Company Naming
-
Products & Services Naming
-
Brand Identity | Logos
-
Identity & Standards Manuals
-
Legal Clearances
-
Organizational Structure
-
Management Strategy
-
Job Descriptions
-
New Trends & Innovations
-
Management Systems
-
On-Site Overview
-
Creative Strategy
-
Advertising Campaigns
-
Promotional Campaigns
-
Merchandising
-
Trade Shows
-
Sales Collateral
-
Corp. Presentations
-
Annual Reports
-
Sales Presentations
-
Graphic Animation
-
Design in all media












-
Website Design & Production
-
Promotional Campaigns
-
Social Media Campaigns
-
Multi-Media Presentations
-
Corporate Conferencing
-
Mobile Strategies
-
Scripting | Writing
-
Storyboarding
-
Location Services
-
Talent Sourcing
-
Music & Effects Sourcing
-
Animation
-
Editing | Post Production
-
Duplication | Digital Distribution


-
Resourcing for Publicity and Public Relations Worldwide


-
Sourcing for branded trade show materials
-
Sourcing for uniforms and trade dress
-
Give-aways and other specialties