branding

Brand is the internal and external perception of a company or its products.


Branding is the act of defining how customers should feel about a company or its products (the brand promise), and the use of strategy and tactics to shape the way they actually feel about that company or its products.

 

Logos, slogans, signage, TV Commercials, websites or advertising is NOT the brand.

 

Branding is dependent on marketing to shape perceptions, and marketing is dependent on the brand promise to define what shape it is trying to promote. Without a brand promise, marketing has no message, no purpose. Without purpose, the effectiveness of marketing is diminished. Materials will have nothing to say or connect to, and the resulting impression will extend to the overall brand.

 

A brand is the promise made right from the beginning of the customer relationship – and often starts before the organization even realizes – until long after the sale has been made.

 

 

The marketplace tells us

Let us show why your brand is important and how we build them.

TESTIMONIALS

“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

​​Samantha Jones, Project Manager

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“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

Samantha Jones, Project Manager​

Los Angeles  |  New York

marketing

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  • Website Design & Production

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marketing

"Where the science of marketing meets the art of communication."

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SMG Marketing

 

SMG Marketing is an internationally recognized full-service marketing, branding and advertising group.

 

Our insights to client's marketing challenges, whether it's been a product, a service or both, has produced significant results for their businesses. We have created several household brand names, as well as many number 1 products around the world.

 

We have the ability to change the way you do business and how everyone sees your business. Find out more by contacting us today. Why wait?

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TM