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branding

Brand is the internal and external perception of a company or its products.


Branding is the act of defining how customers should feel about a company or its products (the brand promise), and the use of strategy and tactics to shape the way they actually feel about that company or its products.

 

Logos, slogans, signage, TV Commercials, websites or advertising is NOT the brand.

 

Branding is dependent on marketing to shape perceptions, and marketing is dependent on the brand promise to define what shape it is trying to promote. Without a brand promise, marketing has no message, no purpose. Without purpose, the effectiveness of marketing is diminished. Materials will have nothing to say or connect to, and the resulting impression will extend to the overall brand.

 

A brand is the promise made right from the beginning of the customer relationship – and often starts before the organization even realizes – until long after the sale has been made.

 

 

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The marketplace tells us

Let us show why your brand is important and how we build them.

marketing

Los Angeles  |  New York

Call us for a free webinar

Get in touch and we'll tell you all the rest.

info@sullivanmediagroup.com

 

Los Angeles           310-210-9997

TESTIMONIALS

“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

​​Samantha Jones, Project Manager

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“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

Samantha Jones, Project Manager​

our services

  • Market Research

  • Geographic Analysis

  • Competitive Analysis

  • Comparative Pricing Analysis

  • Demographic Studies

  • Focus Groups

  • Audience Analysis

  • Positioning Strategy

  • Competitve Reseach

  • Company Naming

  • Products & Services Naming

  • Brand Identity | Logos

  • Identity & Standards Manuals

  • Legal Clearances

  • Organizational Structure

  • Management Strategy

  • Job Descriptions

  • New Trends & Innovations

  • Management Systems

  • On-Site Overview

  • Creative Strategy

  • Advertising Campaigns

  • Promotional Campaigns

  • Merchandising 

  • Trade Shows

  • Sales Collateral

  • Corp. Presentations

  • Annual Reports

  • Sales Presentations

  • Graphic Animation

  • Design in all media

  • Website Design & Production

  • Promotional Campaigns

  • Social Media Campaigns

  • Multi-Media Presentations 

  • Corporate Conferencing

  • Mobile Strategies

  • Scripting | Writing

  • Storyboarding

  • Location Services

  • Talent Sourcing 

  • Music & Effects Sourcing

  • Animation

  • Editing | Post Production

  • Duplication | Digital Distribution

  • Resourcing for Publicity and Public Relations Worldwide

  • Sourcing for branded trade show materials

  • Sourcing for uniforms and trade dress

  • Give-aways and other specialties

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